Yandex.Metrica Yandex.Metrica is a free web analytics service offered by Yandex that tracks and reports website traffic. Yandex launched the service in 2008 and made it public in 2009. Yandex.Metrica uses a simple JavaScript tag that a webmaster implements on their website. Metrica can also be linked with Yandex.Direct online advertising platform to collect ads conversion rate. Yandex.Metrica is the third most widely used web analytics service on the web. Yandex.Metrica is a powerful web analytics platform consisting of advanced reporting tools with heat maps and session replays . And, for those who like to work on hardcore analytics, Logs API are provided where you can get raw data and use it for analytical tasks that are unique. Also, you can filter spam, control bot traffic and see details on ad blocker usage as well. How to use Yandex.Metrica Create an Account on Yandex.Metrica The next step will be creating a tag. Add your tag name, website address and make fu...